“An artist must never be a prisoner. Prisoner? An artist should never be a prisoner of himself, prisoner of style, prisoner of reputation, prisoner of success, etc.”
Known for her impeccable style and unique creative skill set, Amanda Shadforth is the director of premium fashion and style destination, Oracle Fox in addition to the OF by Amanda Shadforth collection.
Amanda began her career as an Australian contemporary artist, enjoying success domestically and abroad with her vast body of highly acclaimed work exhibited in galleries internationally. Transitioning to the digital space just eight years ago with the creation of Oracle Fox, Amanda has become one of Australia’s prominent fashion influencers and an internationally recognised industry leader with over 1 million global social media followers. Having been involved with the Australia Fashion Council (AFC), and a judge two years running for the BT Emerging Fashion Designer awards, Amanda frequently donates her time and follows her passion of supporting, developing and nurturing upcoming designers.
In addition to the broad success of Oracle Fox and the Oracle Fox Journal, Amanda’s unique creative direction, photography, illustration and styling acumen have seen her employed by both international luxury brands and iconic boutique fashion houses to produce dynamic campaigns, editorials and creative projects that have captured the imagination of audiences worldwide.
Amanda’s newest chapter, OF by Amanda Shadforth is a union of Amanda’s crafts. The OF collection has been made to represent those with a love of contemporary fashion and appreciation for art, featuring handcrafted works to adorn yourself and your space. With a focus on small quantities, ethical practices and local sourcing, OF offers a collection of timeless pieces that are luxurious, with a sustainable ethos at heart.
A daily necessity for countless loyal followers, Oracle Fox is an expression of Amanda’s passion for art, travel, culture and fashion, in addition to being the perfect destination for professionally curated content captured through the lens of a talented artist.