There are not many places in this world that have been left undiscovered, but we all know that somewhere out there sits a beach that no-one’s ever laid on, a shipwreck untouched and in this instance the most spectacular inner city roof top previously never photographed. First’s are hard to come by in the era that we now live in , so when I teamed up recently with one of Australia’s most notable fashion giants Myer to photograph and style their newest Ambassador Rachael Finch on the rooftop of the Myer Melbourne Flagship store for an official INSTAGRAM generated campaign, it was a first for all of us. As you may have noticed Myer have made some changes of late, with the addition of the incredible Belinda Seper, synonymous with her iconic namesake boutiques and known for her perfect curation of luxury designers and in this instance her curation of the Myer AW 2015 Designer Collection. Well.. let’s just say that it’s only the beginning and as a celebration of Myer’s newly launched campaign ‘Find Wonderful’, yours truly was entrusted to create some beautiful imagery to start the journey. Here’s to Finding Wonderful .. after all some things are worth discovering..
Rachael wears designs above in corresponding order : By Johnny, Kym Ellery, Arthur Gallan, Wayne By Wayne Cooper, Toni Maticevski, Alex Perry all available at Myer
A very special thank you to the incredible Myer team, the awesomely intrepid Rach for your gun ho attitude and of course our hair and makeup genius Jamie Richardson
Styling, Photography and Creative Direction by yours truly . x